Small and medium enterprise customers

In the context of the Industrial Revolution 4.0, digital transformation is a trending and urgent activity worldwide. The digital transformation adoption will bring Vietnamese small and medium-sized enterprises (SMEs) many benefits such as cutting operating costs, reaching the maximum potential customers in the same period of time, supporting leaders in making decisions quickly and accurately, etc. to help enterprises improve the efficiency of their production and business activities and enhance their competitiveness.

14p toduongg 24-08-2024 2 0   Download

Underpinned by the technology-organisation-environment framework, this paper aims to present a theoretical model of barriers to e-marketplace adoption by Vietnamese SMEs. The theoretical model reveals twelve critical barriers, including lack of benefits, lack of compatibility, complexity, perceived risks, costs, lack of top management support, lack of knowledge readiness, lack of financial readiness, lack of innovativeness, lack of customer support, lack of external support, and lack of government support.

18p toduongg 24-08-2024 3 2   Download

The most preferred product branding behavior by local customers and local product is equivalent competitive standing for local and foreign products. Basically, well-known brands are likely to be purchased rather than those that are unknown. People often trust what they know and distrust, or, at the very least, feel suspicious with unknown brands.

5p longtimenosee10 26-04-2024 2 2   Download

This thesis examines the influence of market (Narver & Slater, 1990), learning (Sinkula, Baker, & Noordewier, 1997), and entrepreneurial orientation (Lumpkin & Dess, 2001) as sources of competitive advantage in rapidly growing small-to-medium enterprises (SMEs). The present thesis incorporates two studies (Study 1 and Study 2), utilizing a sequential explanatory design, which is characterized by undertaking quantitative data collection and analysis, prior conducting qualitative research (Cresswell, 2003).

391p runthenight04 02-02-2023 7 4   Download

The research objective of the thesis is to study the factors affecting lending decisions to small and medium enterprise customers at commercial banks in the Northwestern sub-region of Vietnam.

0p trinhthamhodang8 20-10-2020 23 0   Download

Service delivery by businesses is a particularly important and core activity of the service profession. Therefore, a lot of research by foreign authors related to service and service delivery competencies. Studies by foreign authors emphasize the role of service delivery of businesses. It is the service delivery competencies that determines customer satisfaction. Most studies show the necessary services delivery by businesses, especially commercial enterprises, in order to achieve business goals. Since then, there are many proposed service delivery models.

26p cothumenhmong6 17-07-2020 21 3   Download