Small and medium enterprise customers
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Part 1 of ebook "Proceedings of the 2nd advances in business research international conference (ABRIC2016)" provides readers with contents including: Chapter 1 - Internal marketing and employees’ performance, relating marketing strategies in human resource efforts; Chapter 2 - Individual entrepreneurial orientation and talent retention of engineers, a pilot survey; Chapter 3 - Entrepreneurial orientation of technology-based SMEs in Malaysia; Chapter 4 - Financial literacy of entrepreneurs in the small and medium enterprises; Chapter 5 - Customers’ intention to repurchase halal personal care...
196p giangmacvien 22-06-2024 1 1 Download
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The most preferred product branding behavior by local customers and local product is equivalent competitive standing for local and foreign products. Basically, well-known brands are likely to be purchased rather than those that are unknown. People often trust what they know and distrust, or, at the very least, feel suspicious with unknown brands.
5p longtimenosee10 26-04-2024 1 1 Download
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In "Implementation open source system resource planning in sustainable supply chain management of small and medium enterprise" the production logistics context, the success of supply chains corresponds to their ability to meet the logistic performance expectations of customers. This ability depends on the contributions of all supply chain members to the logistical performance of the entire chain. Implementation of ERP system is one way that can be done to improve the performance of company. Implementation of ERP System using open source with ASAP method. Open source selected is Odoo.
24p longtimenosee07 29-03-2024 3 2 Download
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The main aim is to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in creative industries in their supply chain management strategies. In the globalization era, digital marketing platforms play a significant role in increasing customer loyalty and indirectly effect on the economic growth of a community. In conjunction with its essential issue, the current study aims to investigate the role of digital marketing platforms (online media) and its structural relationship to the consumer satisfaction and loyalty in SMEs at Aceh province, Indonesia.
11p longtimenosee06 27-03-2024 4 2 Download
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In the context of the Industrial Revolution 4.0, digital transformation is a trending and urgent activity worldwide. The digital transformation adoption will bring Vietnamese small and medium-sized enterprises (SMEs) many benefits such as cutting operating costs, reaching the maximum potential customers in the same period of time, supporting leaders in making decisions quickly and accurately, etc. to help enterprises improve the efficiency of their production and business activities and enhance their competitiveness.
14p viindra 06-09-2023 8 4 Download
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The results show positive impact from firms’ indicators of market orientation such as the improvement of existing products, the percentage of important customers within the same commune as the location of the firms, and the firm’s prioritizing attitude towards contacts of competitors within their network size. At the same time, the results detect negative impact on firms’ access to finance from the introduction of new operational processes/technologies, the number of important customers attributable to the increased resultant costs.
42p nhanchienthien 25-07-2023 8 5 Download
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This thesis examines the influence of market (Narver & Slater, 1990), learning (Sinkula, Baker, & Noordewier, 1997), and entrepreneurial orientation (Lumpkin & Dess, 2001) as sources of competitive advantage in rapidly growing small-to-medium enterprises (SMEs). The present thesis incorporates two studies (Study 1 and Study 2), utilizing a sequential explanatory design, which is characterized by undertaking quantitative data collection and analysis, prior conducting qualitative research (Cresswell, 2003).
391p runthenight04 02-02-2023 5 3 Download
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Part 1 of ebook "Open tourism: Open innovation, crowdsourcing and co-creation challenging the tourism industry" provide readers with content about: theoretical fundamentals and concepts; case studies - information level; the importance of customer co-creation of value for the tourism and hospitality industry; managing open innovation in small and medium-sized enterprises (SMES); prospects of technology-enhanced social media analysis for open innovation in the leisure industries;... Please refer to part 1 of the ebook for details!
373p tieuvulinhhoa 22-09-2022 12 4 Download
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New wave of technology in the connected age is fundamentally changing the way enterprises compete, operate, and do marketing. Today’s empowered customers and prospects generate voluminous and diverse data through activity across channels. Clickstream analytics, an inter-disciplinary field associated with big data and web mining, is a powerful tool to help enterprises gain the most insight into customer trends and behaviors from clickstream data.
13p huyetthienthan 23-11-2021 9 4 Download
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The purpose of this article is to assess the satisfaction of small and medium enterprises (SMEs) towards logistics services in the case of Can Tho City and surrounding provinces such as Hau Giang, Vinh Long, An Giang and Kien Giang. By employing SERVQUAL model in exploratory factors analysis (EFA) and regression analysis, the study pointed out that reliability affect positively customers’ satisfaction.
11p viuchinaga2711 21-10-2021 21 2 Download
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The main purpose of this paper is to identify the opinions and perceptions of small and medium-sized business managers in Ho Chi Minh City about the incentives and barriers to implementing Industry 4.0 technology for business development. The research method used in the study was analyzed by sampling using questionnaires as a tool to collect data from managers of 106 businesses.
15p vimanoban2711 06-04-2021 13 1 Download
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This paper explores the Vietnam SMEs‟ problem in adopting the state-of-the-art technology in serving their customers and partners. This intention has been led by the fact that Marketing is to build good relationship with customers. And, e-CRM is the major proposed system in the research.
9p vimanoban2711 06-04-2021 17 2 Download
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The research objective of the thesis is to study the factors affecting lending decisions to small and medium enterprise customers at commercial banks in the Northwestern sub-region of Vietnam.
0p trinhthamhodang8 20-10-2020 21 0 Download
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Service delivery by businesses is a particularly important and core activity of the service profession. Therefore, a lot of research by foreign authors related to service and service delivery competencies. Studies by foreign authors emphasize the role of service delivery of businesses. It is the service delivery competencies that determines customer satisfaction. Most studies show the necessary services delivery by businesses, especially commercial enterprises, in order to achieve business goals. Since then, there are many proposed service delivery models.
26p cothumenhmong6 17-07-2020 17 2 Download
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Handicraft production has complexity in its product, as well as manufacturing processes. Especially in case of Small and Medium Enterprises (SMEs), the production characteristics are chaotic and hard to control. Several problems can be pointed out, e.g. line unbalance, excessive stock, improper work assignment, ambiguous workflow,… Such a production system with these flaws incorporated cannot be reliable and effective. However; in Vietnam, this situation is common due to the small size of business operation, large number of workers, and cheap price for labour hour.
7p quenchua5 14-05-2020 32 1 Download
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Small and medium enterprises (SMEs) often account for a large proportion of the total number of enterprises and play an important role with almost all banks in many countries especially developing countries like Viet Nam. Therefore, providing good credit services to gain high level of satisfaction of them has strong influence on attracting and maintaining the customers and the competitive ability of Banks.
7p vicapital2711 02-08-2019 37 0 Download
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The Five Competitive Forces Model of Porter was developed in 1985 with a view to analyzing fundamental competitive forces facing small and medium-sized enterprises (SMEs) in real estate industry (hereunder referred to as RSMEs for short). The paper also figures out that the competition derives from threats from internal factors, customers, suppliers, established rivals and the entry of new rivals.
7p danhnguyentuongvi27 19-12-2018 21 0 Download
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This study investigates the measurement of SCM practice in Vietnam with the sample of 148 SMEs in Danang. The research findings exhibit the humble degree of SCM practices within these firms. These activities are in the primary form of SCM practice as supplier’s quality management, customer interaction, and customer satisfaction measurement.
18p danhnguyentuongvi27 18-12-2018 27 0 Download
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To do this web sites should be built with the customer in mind. The aim should be to make their lives easier and thus create “web loyalty,” much like brand loyalty. A simple question was put forward to customers by Weirton (a steel company) as it was doing research prior to setting up a website. The answer from customers was simple: they wanted information, not only when they wanted it, but in a format that they could use, a format that that they were used to. This is where personalization ties in. Information should...
282p bi_ve_sau 05-02-2013 45 5 Download
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All exhibitions play a vital role in the UK economy in generating exports. Many exhibitions held in the UK have established themselves as a strong base for international trade. Exhibitions do more than just sell: they build product branding, strengthen existing customer relationships, produce high quality leads, educate, have applications for market research, generate media coverage and are often used to launch new products. Exhibitions play a vital role in the marketing mix offering a wide range of benefits.
87p bi_ve_sau 05-02-2013 52 5 Download