Social presence

In this study, Partial Least Square – Structural Equation Modeling (PLS-SEM) was used to analyze data from the questionnaire survey of 363 customers who are familiar with live streaming platforms in Vietnam. By using SmartPLS for data empirical evaluation and hypotheses testing, research shows that the social presence of a live streaming platform and scarcity have a positive impact on consumer’s flow states, hence inducing consumers’ impulsive buying behaviors.

20p viling 11-10-2024 3 1   Download

Official Lauch Campaign Stives campaign objectives: Raise awa reness of new product Sheet Masks to at least 2 millions TA. Promote them to interact with brand in the campaign, and afterw ards they still connect with brand in digital. Build brand love by reminding TA of the presence of ST.Ives is a natural brand with serious benefits and seriously Fun to use.

27p qthow2011 25-05-2024 8 3   Download

The research attempts to detect the presence of gender bias as a social phenomenon through pictures in the new English textbook set for Vietnamese primary schools in order to extract the ideology behind their constructions. To be specific, it 1/ examines how different genders are represented via pictures in the new English textbook set for Vietnamese primary schools, and 2/ finds out whether gendered visual representations illustrate gender bias in this textbook set.

114p closefriend09 16-11-2021 9 3   Download

The ubiquitous presence of social media in the day to day life and activities of the youth today due to the advancement of technology and its easy accessibility is obvious.

9p guineverehuynh 18-06-2020 21 2   Download

The most important result of the study was the necessity to evaluate the fundamental competencies; periodically then continuously in order to alter the imperative assets which are the pillars of core competencies including the requirements and conditions regarding strategic thinking and leadership competencies.

16p tocectocec 24-05-2020 30 0   Download

There is no question social marketing has become an integral part of the sales and marketing mix. We have transcended the question of whether social marketing is worthy of an investment. Today’s questions are more sophisticated, exploring scalable, proven ways to build social media presence and engagement with our prospects and customers. The enthusiasm for the potential of social remains strong, as many of us expect to improve our social media practices and link them to tangible business results in 2012.

35p hoangliensonnhi 14-08-2013 148 20   Download