The consumers’ judgement

The paradigm shift in the locus of control in many health systems brought about by consumerism, makes it imperative for consumers of health services to be involved in setting agenda for quality improvement.. This study sought to identify service quality gaps in a public hospital using the clients’ judgement.

6p tocectocec 19-05-2020 9 0   Download

The government struggles to fight escalating food safety issues in Vietnam. However, government measures yielded little evidence of improvement to domestic food safety. For that reason, consumers lower their trust in the government. The current market context, and low trust towards the government left consumers to count on their own judgement for the sake of their own food safety. This study applied choice experiment method based on Lancastrian consumer theory and random utility theory to elicit consumers’ preferences on traceable safe foods and the perception regarding food safety.

24p kequaidan3 06-03-2020 100 3   Download

After gathering information, consumers then need to begin the process of making a decision about resolving their problem. In this chapter, we will examine the evaluative criteria used; the measurement aspects of evaluative criteria; note that consumers’ judgments can be inaccurate; and that as judgement is difficult, consumers use surrogate indicators; we’ll study the decision rules that may be used; and finally discuss how to utilise this knowledge to formulate marketing strategy.

29p tangtuy04 16-03-2016 58 3   Download