Using decision variables

This study conducts a comprehensive assessment of literature from 2015 to 2024 to analyze the variables influencing customer decisions, the impact of online reviews and ratings, consumer preferences for sustainable practices, and the sustainability practices used by the online meal delivery industry.

8p viyamanaka 06-02-2025 1 1   Download

The article studies the factors influencing the decision to use Mobile Banking among university students in Ho Chi Minh City. Through a questionnaire administered to 294 students and utilizing the TAM model as a framework, the authors proposed six factors and constructed a scale comprising 27 observational variables to assess their impact.

12p viyamanaka 06-02-2025 2 2   Download