Valuation of brands

The purpose of thesis is to propose a brand valuation model for Vietnam’s commercial banks based on financial data. Brand valuation for commercial banks is a process with many steps; however, the thesis will concentrate on researching and proposing brand valuation model for Vietnam’s commercial banks.

13p beloveinhouse10 28-11-2021 12 2   Download

"The value of luxury brand names in the fashion industry" presentation of content: What is a Brand, brands in the fashion industry, valuation of brands, comparison of coach and hermès, valuation models, conclusion. Mời các bạn cùng tham khảo nội dung chi tiết

40p thangnamvoiva1 14-06-2016 77 5   Download

Purpose of research: systemize theories of calculating brand value; propose brand valution model for Vietnam's commercial banks; experiment the proposed brand valuation model on Bank for Investment and Developmemt of Vietnam (BIDV) to calculate its brand;...

0p luanan014 17-07-2014 56 5   Download