Variables of market orientation

This paper aims to provide insights into the factors which manufacturers must take into consideration in contemplating to setting up Internet sales channel. By using transaction cost analysis (TCA), we set up a research model, which composed of various factors which are critical to the success of Internet sales channel and elaborate the role of these factors on this issue. Subsequently, appropriate propositions are instigated and investigated in order to determine the impact of these variables on the manufacturers’ decision making in this area.

10p longtimenosee09 08-04-2024 4 0   Download

The aim of this study is to demonstrate the perception of the effect of internal integration between logistics, marketing and production, which perform related activities, on the time-oriented performance of the supply chain through the mediating-variable role of Information Technologies.

14p longtimenosee07 29-03-2024 4 2   Download

The results show positive impact from firms’ indicators of market orientation such as the improvement of existing products, the percentage of important customers within the same commune as the location of the firms, and the firm’s prioritizing attitude towards contacts of competitors within their network size. At the same time, the results detect negative impact on firms’ access to finance from the introduction of new operational processes/technologies, the number of important customers attributable to the increased resultant costs.

42p nhanchienthien 25-07-2023 8 5   Download

The purpose of this study is to analyze the relationship between variables of market orientation, innovation orientation, and organizational learning orientation to the performance and competitiveness of private universities in Bengkulu province.

11p orianahuynh 05-06-2020 6 0   Download

The hypotheses were empirically tested using partial least squarestructural equation modeling with survey data from 171 large business firms in Vietnam. The standardized root mean squared residual value of the composite model was also examined using SmartPLS3 to test the model fit. The marker-variable technique was employed to test common method bias.

17p nguathienthan5 03-06-2020 13 0   Download

Ex-post facto research design was followed for carrying out the study in the state of Andhra Pradesh. Sample comprised of 120 farmers selected randomly from four randomly selected mandals of Mahaboobnagar district which was a purposive selection.

10p kequaidan4 05-05-2020 13 1   Download

The aim of this study was to determine whether the innovativeness variable can mediate the influence between market orientation and marketing performance in the culinary industry in West Java Province, Indonesia. More specifically, this study analyzes the relationship among market orientation, innovation and marketing performance in the single mediation model by placing mediation variable of innovation.

6p tozontozon 25-04-2020 25 4   Download

This research is aimed to disclose the influence of entrepreneurial orientation and technology orientation on market orientation with education as a moderation variable. Referring to the assumption of research approach, the study uses quantitative approach and causal relationship across variables is examined with SEM-PLS. The object of research includes Small-and-Medium Enterprises in East Java, Indonesia.

10p tozontozon 25-04-2020 9 1   Download

Horticulture crop production has moved from rural confines to commercial ventures and has attracted youth since it has proved to be intellectually satisfying and economically rewarding. Intensifying horticulture has been boosted up by the diversification. In the present days, the food processing sectors play the significant role in diversification of horticultural produce. The present study was conducted in Navsari district of Gujarat in order to ascertain the relationship between selected profile of mango growers with awareness and adoption about value added techniques.

3p nguaconbaynhay3 07-02-2020 10 0   Download

Measurement and analysis of banking efficiency has received increasing attention in recent years due to the rapid globalization of the financial industry and increasing competitiveness in inter-national financial markets. Banks are the dominant financial institutions in Albania and their health is important to the general economy. In addition, the economical growth is closely related to the well-being of the banking sector.

8p chauchaungayxua2 04-01-2020 22 1   Download

Orange is one of the major horticultural crops in Arunachal Pradesh. The agro-climatic conditions of West Siang district suits the production of orange crop. A research was conducted during the year 2018-19 in technological gap in orange production technology. West Siang district was purposively selected as it is one of the major orange producing districts of Arunachal Pradesh and is second largest in acreage of land under orange cultivation after Changlang as per Arunachal Pradesh Agriculture Census 2010-2011.

6p nguathienthan2 26-12-2019 14 0   Download

The study was conducted in Andhra Pradesh state during 2017-18. A total of 120 Bt cotton tenant farmers were selected randomly for the study. Data was collected with interview schedule. To study the nature of the relationship between the profile characteristics and knowledge level of Bt cotton tenant farmers, correlation coefficients (r) was computed and the values were presented in Table 1. The relationship between the profile and knowledge level of Bt cotton tenant farmers were tested by null hypothesis and empirical hypothesis.

8p quenchua2 15-12-2019 15 1   Download

Socio-economic characteristics of farmers play an important role in adoption of improved agricultural practices. The present study was conducted during 2015-16 in Uttara Kannada district of Karnataka. Sirsi, Siddapur and Yellapur talukas of Uttara Kannada District were selected for the study in the view of their highest share in area and the production in the district. The total sample size was 180. The ex-post-facto research design was used for the study.

8p cothumenhmong1 08-12-2019 47 0   Download

Adoption is a process of making a decision about an innovation of technology option offered to anyone. Even though we have brought about green revolution and moving for second green revolution, more than 60% of technology cannot reach the domain of farmer‟s innovation decision. So the present study takes care of adoption process of „Gobindabhog‟ famous traditional aromatic rice, to explore the process and complexity of its adoption and subsequent socialization. Aromatic rice like Gobindabhog has got social, ecological and economic importance.

7p nguaconbaynhay1 08-12-2019 17 0   Download