Why knowing what to measure

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  • As Levitt sees it, economics is a science with excellent tools for gain-ing answers but a serious shortage of interesting questions. His par-ticular gift is the ability to ask such questions.

    pdf339p trongminh123 19-10-2012 47 7   Download

  • The main idea of the book is laid out: that is, if ethics are present, how people will work like the world, then economics shows that it really does work. Why conventional wisdom is so often wrong ... How do "experts" - from criminologists to real estate agents to political scientists-bend the truth ... Why is knowing what to measure, and how to measure it, is key to understanding modern life ... "Freakonomics," is?

    pdf256p silver_fire252 11-03-2011 225 101   Download

  • Often we mathematicians are inarticulate when challenged to explain why mathematics is such a critical aspect of K - 12 education today. We know it is, but are so involved in the subject that we have not looked at the broader perspective of the way in which mathematics actually interacts with today’s society. So what follows are some observations that may well be useful in this regard.

    pdf425p dacotaikhoan 25-04-2013 25 5   Download

  • You don’t have to be a marketing expert to practice social marketing. It does, however, help to understand a few basic marketing principles: ä Know your AUDIENCE (really!) and put them at the center of every decision you make. Social marketing begins and ends with your target audience. In order to understand why your audience isn’t doing what you want them to do, you must understand what barriers are getting in their way. Understand also that you are not the target audience! ä It’s about ACTION.

    pdf23p doiroimavanchuadc 06-02-2013 45 3   Download



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