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This research adds to the knowledge of the relationship between brand attitude and brand awareness of Vietnamese consumers in Music Video (MV) marketing. From this work, scholars and marketers can gain better insights into their marketing strategies to create a compelling music video marketing campaign in Vietnam.
17p
vialicene
02-07-2024
0
0
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Cell adhesion molecule 3 (CADM3), a transmembrane glycoprotein on cell membranes, plays a role in the way of ligand and receptor interaction. However, there are few studies on CADM3 in tumors, and how it works in breast cancer (BC) remains unclear.
15p
vishanshan
27-06-2024
1
1
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The relationship between work and health is complex and bidirectional, where work can have both health-harming and health-enhancing effects. Though employment is recognized as a social determinants of health, and clinical healthcare delivery systems are increasingly using screening tools to ask patients about social needs, little research has explored the extent to which employment-related social risk is captured in these screening tools.
10p
vishanshan
27-06-2024
2
1
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Healthcare organizations worldwide face persistent challenges relating to turnover and intention to leave the nursing profession among registered nurses. Factors contributing to their retention and well-being at work include high job satisfaction, professional competence, and self-efficacy. Few multicenter studies have investigated these factors in relation to work experience in a Nordic context.
11p
vishanshan
27-06-2024
1
1
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Developing and expanding their skills and capabilities is fundamental to delivering new ways of working. However, career opportunities combining research and practice remain limited. This study explored the perceived utility and value of a doctorate to post-doctoral AHPs and how they experience bringing their research-related capabilities into practice environments.
12p
vishanshan
27-06-2024
1
1
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Several studies have been conducted with the 1.0 version of the Hospital Survey on Patient Safety Culture (HSOPSC) in Norway and globally. This study aims to 1) assess the psychometrics of the Norwegian version (N-HSOPSC 2.0), and 2) assess the criterion validity of the N-HSOPSC 2.0, adding two more outcomes, namely ‘pleasure of work’ and‘turnover intention’
10p
vishanshan
27-06-2024
2
1
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Part 1 of ebook "Public relations in China: Building and defending your brand in the PRC" provides readers with contents including: Chapter 1 - The basics and first steps; Chapter 2 - Public relations and the Chinese government; Chapter 3 - Working with the media in China;...
138p
giangmacvien
22-06-2024
4
1
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Despite recent improvements in cancer detection and survival rates, managing cancer-related pain remains a significant challenge. The objective of this work was to select a panel of biomarkers of central pain processing and modulation and assess their ability to predict chronic pain in patients with cancer using predictive artificial intelligence (AI) algorithms.
11p
vikoch
27-06-2024
1
1
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Ovarian cancer (OC) is a complex disease with significant tumor heterogeneity with the worst prognosis and highest mortality among all gynecological cancers. Glycosylation is a specific post-translational modification that plays an important role in tumor progression, immune escape and metastatic spread. The aim of this work was to identify the major glycosylation-related genes (GRGs) in OC and construct an effective GRGs signature to predict prognosis and immunotherapy.
16p
vikoch
27-06-2024
1
1
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Burnout is a fairly common syndrome among healthcare workers. As the quality of life improves, the requirements for service quality in most sectors are increasing, which leads to invisible pressures that make many workers, especially medical staff, including nurses, prone to burnout syndrome.
6p
visergeyne
18-06-2024
0
0
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In this work, SrFe12O19 samples were synthesized by hydrothermal method. We systematically studied the influence of an alkaline environment (NaOH) with the molar ratio (R) of 2 , 3 and 4 on the structure, magnetic properties of SrFe12O19 particles prepared by hydrothermal method. The relation between morphology, magnetic properties and microwave absorption properties of materials have been investigated.
8p
viambani
18-06-2024
2
1
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This study aims to examine the relationship between audit firm rotation and audit fees. Ordinary Least Squares regression is used to test this relationship. Using data from 72 companies listed on the Vietnamese stock exchanges on HOSE and HNX, with a total of 286 observations from 2017 to 2020, this study manually collects audit firm rotation and audit fees. The results show that audit firm rotation is positively related to audit fees.
12p
leminhvu111
07-06-2024
1
0
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Part 1 book "Intelligent control of connected plug in hybrid electric vehicles" includes content: Introduction, related work, high fidelity modeling of a plug in hybrid electric powertrain, energy management approach, nonlinear model predictive control.
87p
dianmotminh03
11-06-2024
3
1
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Ebook Algebra know-it-all: Part 1 numbers, sets, and operations; part 2 linear equations and relations; part 3 nonlinear equations and relations; appendix a: worked-out solutions to exercises: chapters 1 to 9; appendix b: worked-out solutions to exercises: chapters 11 to 19; appendix c: worked-out solutions to exercises: chapters 21 to 29; appendix d: answers to final exam questions; appendix e: special characters in order of appearance.
746p
zizaybay1103
29-05-2024
4
2
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Ebook "Chief marketing officers at work" will help C-level executives and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
330p
giangdongdinh
30-05-2024
3
2
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Ebook "The city at its limits: Taboo, transgression, and urban renewal in Lima" employs a novel and fluid interweaving of essays and field diary entries as Daniella Gandolfo analyzes the ramifications of this act within the city’s conflicted history and across its class divisions. She builds on the work of Georges Bataille to explore the relation between taboo and transgression, while Peruvian novelist and anthropologist José María Arguedas’s writings inspire her to reflect on her return to her native city in movingly intimate detail.
144p
giangdongdinh
28-05-2024
3
2
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For the seventh time in the ten years the working group has existed people from different parts of the world gathered to discuss issues related to the Transfer and Diffusion of Information Technology. The theme of the 10th anniversary IFIP 8.6 working group event was “The Diffusion and Adoption of Networked Information Technologies”. Once again researchers and practitioners met and discussed if and how we can understand and model diffusion and adoption of technological innovations. The conference attracted 23 submissions.
232p
zizaybay1103
29-05-2024
5
1
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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
207p
vimeyers
29-05-2024
3
2
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The book makes a plea for systemic governance. Policy makers and managers need to work with rather than within theoretical and methodological frameworks to achieve multidimensional and multilayered policy decisions. Conceptual tools can be used to enhance systemic governance. The closest we can get to truth is through compassionate dialogue that explores paradoxes and considers the rights and responsibilities of caretakers. Case studies and conceptual tools enliven the text.
478p
vimeyers
29-05-2024
5
2
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Ebook "Climate change modelling, planning and policy for agriculture" is to highlight some salient work reported in India at the international conference organized by the Indian Council for Agricultural Research and the National Council for Climate Change, Sustainable Development and Public Leadership. While a large number of papers on several themes were presented at the conference, the present initiative is to focus on papers related to modeling of parameters relevant for interpretation of climate change impacts on crops.
252p
giangdongdinh
28-05-2024
3
1
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