Develop a Customer / Product Matrix
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Experiences differ from services • Experiences and services are distinct offerings. • Experiences are as distinct from services as services are from products. • Services are performed for the person (or property), experiences happen within the person. • A result (benefit) of the paid experiences is the creation of a lasting memory. To an extreme, experiences even change the individual(transformation). The individual pays not just foranother product or service, but the experience.
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