KILLER UX DESIGN

So what is user experience (UX) anyway? You might think it would be a relatively easy term to define; however, when I reflected on the evolution of UX, it was quite a difficult task. Why? UX covers a broad range of interactions a person can have with a business, and in an increasingly connected world, the lines are blurring between the digital and nondigital spheres. What might begin as an online experience can extend into a physical interaction (say , in a bricks-and-mortar store) and then be further influenced with an instore representative—all shaped by a particular business process....