A LIST OF SOME PR FUNCTIONS

Media relations: gaining editorial coverage Issues and risk management Crisis management CEO reputation management Change management Internal communications Corporate identity and image management Managing stakeholder conflicts: NGOs and managing activists Corporate social responsibility Publications of Annual Reports: corporate reporting Corporation reputation management Financial and investor relations Managing shareholder expectationsExhibition and event management Brand building Promoting professional services and business to business services Managing sponsorship Managing relationship with suppliers and distributors Building relationships with various buyers Media and competitor analysis Public affairs and lobbying Supporting other elements of the mix KEY TOOLS FOR PR PRACTITIONERS • • • • • • • •...