A theoretical model of barriers to e-marketplace adoption by Vietnamese small and medium-sized enterprises

Underpinned by the technology-organisation-environment framework, this paper aims to present a theoretical model of barriers to e-marketplace adoption by Vietnamese SMEs. The theoretical model reveals twelve critical barriers, including lack of benefits, lack of compatibility, complexity, perceived risks, costs, lack of top management support, lack of knowledge readiness, lack of financial readiness, lack of innovativeness, lack of customer support, lack of external support, and lack of government support.