An application of the S-O-R model in examining consumer perceptions of counterfeit products: Empirical research of electronics

The rapid development of the business and the use of counterfeit products negatively affect many companies, industries, even the economy and consumers. Therefore, this study was conducted with the aim of evaluating the factors affecting consumers' perception of the use of counterfeit products, specific to electronics. The study examines the relationship of psychological stimuli with utilitarian and hedonic attitude and consumer intentions to use counterfeit electronics based on modified Stimulus-Organism-Response (S-O-R) model.