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Analysis of mango marketing channels in Siraha, Nepal

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The Siraha district of Nepal experiences surplus mango production during the season that ends up being wasted or sold at throw-away prices due to imperfect marketing. Thus, this survey research was conducted to investigate the market channels of mango, post-harvest mechanisms, constraints, marketing margins, market shares, consumer purchasing behaviors, and patterns of purchasing in Siraha.

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Nội dung Text: Analysis of mango marketing channels in Siraha, Nepal

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