HÌNH THÀNH CHIẾN LƯỢC
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Thoâng tin phaûn hoài
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BA CAÁP CHIEÁN LÖÔÏC
•Corporate Strategy
•Directional Strategy
•The firms overall orientation towards growth, stability, or retrenchment
•Portfolio Strategy
•The industries in which the firm competes through its products and business units
•Parenting Strategy
•The manner in which management coordinates activities and transfer resources
•Business Strategy
Focuses on improving the competitive position of a company’s or business unit's products
or services within the specific industry or market segment that the firm serves.
Business Strategy can be :
•Competitive, cost leader, differentiation, focus
•Cooperative, strategic alliance
•Functional Strategies
Functional strategy is the approach of functional area takes to achieve corporate and
business unit objectives by maximizing resource productivity.
Strategy- Levels to be Developed in Parallel