Bài thuyết trình " The Psychology of Selling: Why people buy, what people buy"

Chia sẻ: Đinh Thị Thu Thùy | Ngày: | Loại File: PPT | Số trang:4

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 An aroused need that stimulates behavior intended to satisfy that need.
 All buying behaviors must be based on the needs, but the needs that are promoted by effective culimuti (Buying Motive), will become buying action.

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Nội dung Text: Bài thuyết trình " The Psychology of Selling: Why people buy, what people buy"

The Psychology of Selling: Why people buy, what people buy
Develop a customer strategy  Understand buyer behavior  Discover customer needs  Develop prospect base
Buyer Resolution Theory Five buying decisions: Why should I buy? What should I buy? Where should I buy? What is a fair price? When should I buy?
Buying Motive  An aroused need that stimulates behavior intended to satisfy that need.  All buying behaviors must be based on the needs, but the needs that are promoted by effective culimuti (Buying Motive), will become buying action.