The psychology of selling

Behavioral Finance, a study of investor market behavior that derives from psychological principles of decision making, to explain why people buy or sell the stocks they do. The linkage of behavioral cognitive psychology, which studies human decision making, and financial market economics. Behavioral Finance focuses upon how investors interpret and act on information to make informed investment decisions. Investors do not always behave in a rational, predictable and an unbiased manner indicated by the quantitative models.

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 An aroused need that stimulates behavior intended to satisfy that need.
 All buying behaviors must be based on the needs, but the needs that are promoted by effective culimuti (Buying Motive), will become buying action.

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