Benefits of joining the green supply chain in coffee production: Research of Tay Nguyen, Viet Nam

This paper aims to analyze and discuss the benefits of coffee growing households when participating in the green supply chain in the production. Coffee is the main produced in Tay Nguyen, Viet Nam, accounting for 94% of agricultuaral land. Due to the increasingly strict demands of consumers, they demand a higher level, to meet the needs of customers, coffee growers in Tay Nguyen, Viet Nam must change the way of production according to “ Green” coffee.