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Building relations with generation Z as a challenge for social customer relationship management faced by modern enterprises - A case of generation z students
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The aim of the paper is to indicate the characteristics of social media activity of representatives of generation Z as a basis for building relations and gaining advantages by enterprises. This aim has been achieved by presenting part of the findings of a study conducted among students of the Management Faculty of the Czestochowa University of Technology in the third quarter of 2018.
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