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Chapter 17: Public Relations, Publicity, and Corporate Advertising

Chia sẻ: Nguyenthai Son | Ngày: | Loại File: PDF | Số trang:31

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Chapter 17: Public Relations, Publicity, and Corporate Advertising

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Building marketplace excitement before media advertising breaks. Creating advertising news where there is no product news. Introducing a product with little or no advertising. Providing a value-added customer service. Building brand-to-customer bonds

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