Conversion Funnel check-in

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Measure against your business objectives, Average CPM by Media Type, Direct Response Marketing is designed to generate an immediate response from consumers, Characteristics of most Direct Response Marketers,... as the main contents of the document "Conversion Funnel check-in". As the main contents of the document.

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Nội dung Text: Conversion Funnel check-in

Conversion Funnel check-in
Measure against your business objectives Brand Reach resonance Reaction Did I reach the right Did I improve my brand’s Did I cause a customer number of people and image and change the to act—to buy a product, the right type of people? attitudes of customers? sign up for a service or make a referral?
Average CPM by Media Type
Explain Identify Frame Recommend Each objective Needs and Put in context of the The solutions that that we can drive challenges Facebook Story meet these needs
How do you define Direct Response in your own words?
Explain Identify Frame Recommend Direct Response Needs & Challenges Facebook Story Facebook Solutions Marketing
Explain Direct Response Marketing
Direct Response Marketers want conversions • Make a sale (In-store or Online Sale) #1 • Generate leads / registrations need (Website Conversions) • Download an app / game (Mobile App Installs)
Direct Response Marketing is designed to generate an immediate response from consumers • Cost per Order/Lead Measures • Return on Spend of (ROI) success • Cost per Conversion/ Acquisition
Identify Needs & Challenges
Characteristics of most Direct Response Marketers Results- Analytical driven Digitally- Iterative focused
Four industries are major Direct Response advertisers eCommerce/Retail Financial Services Gaming Travel
What eCommerce/Retailers care about eCommerce/Retail Financial Services Gaming Travel Drive online sales Drive In-store traffic Sign up for a Newsletter Capture customer information
What Financial services care about eCommerce/Retai Financial l Services Gaming Travel Lead Generation Use for online banking through apps Upsell existing customers Keep customers
What Gaming cares about eCommerce/Retai Financial l Services Gaming Travel Installs Re-engagement Generate revenue from in-app purchases
What Travel cares about eCommerce/Retai Financial l Services Gaming Travel Driving Online Sales Build user base Reengage with different users
• Hitting target cost per conversion • Finding the perfect target • Balancing volume with Challenges increasing cost per conversion • Measuring and showing value for what they're doing • Managing highly segmented advertising creative strategy
How does Facebook address these needs/challenges, etc.?