Doctoral thesis of Philosophy: The role of attachment in endorsements
12
lượt xem 2
download
lượt xem 2
download
Download
Vui lòng tải xuống để xem tài liệu đầy đủ
The primary research objective of this thesis is to examine the role of attachment in endorsements. More specifically, its objective is to understand the interaction of influence of attachment between the three entities in any endorsement, consumer, celebrity and product, on consumer perceptions and overall effectiveness of the endorsement.
Chủ đề:
Bình luận(0) Đăng nhập để gửi bình luận!
CÓ THỂ BẠN MUỐN DOWNLOAD