Marketing theory

Nghiên cứu nhằm mục đích phát hiện những nhân tố có thể ảnh hưởng đến dự định mua sắm trên thiết bị di động của người tiêu dùng trẻ tại Việt Nam. Mô hình nghiên cứu được xây dựng dựa trên nền tảng của Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) với sự bổ sung của hai yếu tố mới là nhu cầu tương tác (need for interaction) và sự tham dự (involvement).

12p vimichaeldell 04-12-2021 15 2   Download

Lecture "Macro economic: Chapter 1" provides students with the knowledge: Economic concept and economic systems, the market Forces of Supply and Demand, the theory of consumer choice, the Costs of production, competitive Markets Firms print,... You are invited the same reference.

41p doinhugiobay_07 16-12-2015 69 3   Download

This study analyzed political parties using marketing theory, especially supply chain management and political brands using the Customer Base Brand Equity (CBBE) approach. The political brand in this study can determine what factors are in the minds of voters or the mindset of the people that influence their behavior to produce brand equity that can be communicated and presented to the constituents so that the impact drives them towards electoral choices in certain parties.

12p longtimenosee09 08-04-2024 3 1   Download

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.

6p longtimenosee09 08-04-2024 10 0   Download

Given that the implementation of mega infrastructure projects continues to fail to achieve most of their strategies and benefits, where decisions are generally guided by government policy rather than the market, the aim of the research is to investigate factors that influence organisational strategic decision-making on the implementation of mega public sector infrastructure program of projects. This also includes the exploration of an effective governance mechanism to optimise its success.

340p runthenight04 02-02-2023 9 2   Download

This thesis is the result of systemic research in an attempt to define the confusion that exists, resulting from the application of inappropriate economic theories in valuation. This research also attempts to find the reason for and the source of the confusion. This research supports that which has previously been advocated that valuation principles of valuation Practice must be underpinned by a working theory embedded in positive economics.

115p runthenight04 02-02-2023 12 3   Download

The major purpose of this dissertation is to test the practical applicability of RO theory through valuation of flexibility using selected case studies from the Australian residential property development market to either support or oppose the adoption of RO theory for property development decision making in practice.

371p runthenight04 02-02-2023 17 3   Download

This thesis is divided into six chapters. The current chapter has introduced the thesis. Chapter 2 discusses the background of the institutional features of the Indian IPO market, including the grey market. Chapter 3 (Study 1) introduces an integrated conceptual framework of information sharing, with and without allocation discretion to underwriters. Chapter 4 (Study 2) applies signaling theory in the Indian IPO market setting to understand the effect of the information asymmetry between IPO investors.

234p runthenight04 02-02-2023 13 3   Download

The aim of this thesis is: To examine and evaluate commercial property market forecast theory and models used in forecasting market performance; to define and analyse downside risk exposure and strategies to manage risks in a real estate environment; to test the accuracy of commercial property market and economic forecasts and to determine whether they capture downside risks; to analyse and discuss the relationship between property forecast errors and economic forecast errors; to explore the current state of the australian commercial property market forecasting practice and its exposure to ...

403p runthenight04 02-02-2023 13 4   Download

The focus of this research is to identify the important steps and considerations that influence Australian fund manager’s property allocation decisions, and to suggest ways to improve institutional allocation decisions towards property investments, which traditionally offers stable, income focused returns. This is important for funding the retirement of Australia’s growing and aging population, and to combat the continued effects of the recent Global Financial Crisis on the equities and bond markets.

376p runthenight04 02-02-2023 17 3   Download

The primary research objective of this thesis is to examine the role of attachment in endorsements. More specifically, its objective is to understand the interaction of influence of attachment between the three entities in any endorsement, consumer, celebrity and product, on consumer perceptions and overall effectiveness of the endorsement.

174p runthenight04 02-02-2023 20 2   Download

The objectives of the research "Fashion communication and ageist sentiment in the Australian fashion industry" were to firstly raise awareness of the issues confronting this mature consumer group and secondly challenge the conventional assumptions about the aesthetic viability of designing apparel for the mature women’s market. The project asked two research questions: What problems are associated with design for the mature women’s fashion market in Australia? How could fashion communication make a contribution to address those problems?

121p runthenight04 02-02-2023 6 2   Download

The aim of this research is to deepen insight into the social-psychological factors that influence the formation of a desire to attend classical music concerts and to better predict people’s positive behavioural responses towards live classical music performances.

437p runthenight04 02-02-2023 7 5   Download

Research on solutions to perfect cost, revenue, and performance manangement accounting based on the results of the current situation survey and systematize the theory in the listed construction companies on the stock market...

34p kethamoi12 15-05-2021 21 4   Download

The general objective of this study is to apply the relevant theories in assessing the intended behavior of individual investors, listed companies to the use of corporate credit rating services in Vietnam. In order to be able to make recommendations to develop the corporate credit rating market in Vietnam.

26p angicungduoc11 17-04-2021 28 3   Download

The domestic and international researches also relate to the topic researches, the author also address some the results of previous studies to provide the research topic. However, the perspectives of marketing competitiveness in the electronic chains stores and department stores in Hanoi, there are no researchs to analyze comprehensively the reality and theory, especially there are many changes of economy in Vietnam in the present.

29p angicungduoc11 17-04-2021 20 3   Download

The purpose of the dissertation was to systematize and deepen the theory of the right to market entry; research and assess the current legal status of Vietnam's market access rights; contribute to improve the law on market entry rights in Vietnam.

26p cothumenhmong10 19-03-2021 26 4   Download

The main objects of research are: board’s characteristics and ownership structure affecting business results of food manufacturing companies listed on Vietnam's stock exchange the research examines the basic theories and the reality of corporate governance, board’s characteristics, ownership structure and business performance in businesses.

14p mmlemmlem_124 22-12-2020 25 1   Download

The thesis includes 5 chapters with the following contents: basic theories about the state management for the gold market in the market economy; the state management of the gold market in Vietnam; State management policy impact assessment model for markets and with macroeconomic variables; solutions to completing state management policies for the gold market in Vietnam.

0p trinhthamhodang8 20-10-2020 28 1   Download

The dissertation's research objectives are to explain theories about agency costs and business performance; Recommendations are proposed to reduce agency costs to improve operational efficiency of listed companies in Vietnam.

0p gaocaolon7 18-09-2020 67 1   Download