Human brands

In this thesis, three inter-related research issues have been explored within the context of the textile and garments industry of Bangladesh. This industry in Bangladesh has gained negative media publicity and Western concern over the use of child labour, poor working conditions, health and safety issues, and human rights and other labour-related issues for years.

313p runthenight04 02-02-2023 7 3   Download

The primary research objective of this thesis is to examine the role of attachment in endorsements. More specifically, its objective is to understand the interaction of influence of attachment between the three entities in any endorsement, consumer, celebrity and product, on consumer perceptions and overall effectiveness of the endorsement.

174p runthenight04 02-02-2023 11 2   Download

The main aim of branding is to make the customers of that product learn to associate with the value created by a particular product. All over the world, humans are drowning in data and information.

8p guineverehuynh 20-06-2020 26 4   Download

Social Media Analytics engines provide information. “Branded content, however, is far more social [than content mills like Demand Media’s] because branded content is written with a human voice and published by a branded entity [you, a friend, campaign, cause, company, brand, etc.]. Search drives a lot of traffic to branded content, of course, but once there, people are more likely to share branded content than content produced mainly for search results such as ‘how to tie a tie.’

23p hoangliensonnhi 14-08-2013 194 15   Download

What is the hepatitis B vaccine? The hepatitis B vaccine is the first anti-cancer vaccine because it prevents hepatitis B infections, which can lead to liver cancer later in life. The vaccine is made in a chemistry lab. No human blood is used in the vaccine, so you cannot get hepatitis B from the vaccine. There are two brands of vaccine in the United States: Recombivax HB (Merck) and Engerix B (GlaxoSmithKline). Although both vaccines will provide equal protection against hepatitis B, doctors may order one brand or another. How is the vaccine given? In general, the hepatitis B...

3p duagangdamsua 24-05-2011 57 2   Download

Xây dựng thương hiệu nguồn nhân lực bằng cách nào? Xây dựng và quảng bá hình ảnh công ty như một doanh nghiệp thành công không phải là hoạt động chỉ dành cho những tổ chức, đơn vị có nguồn ngân sách dồi dào. Thực tế đã chứng minh có rất nhiều cách làm đơn giản với số tiền đầu tư khiêm tốn (thậm chí có thể không cần đến tiền bạc) mà vẫn đạt hiệu quả mong muốn. Tạo dựng “thương hiệu nguồn nhân lực” (human resources brand) chính là một trong những cách làm đó. Thương hiệu này có thể...

7p muadongamap222 11-05-2010 424 149   Download