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Doctoral thesis summary Business Administration: Factors affecting the intention and decision to use bank cards: research and practice in Viet Nam

Chia sẻ: Nguyễn Kim Tuyền Hoa | Ngày: | Loại File: PDF | Số trang:27

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The objective of this study is to explore the factors that influence Vietnamese consumers' intention and decision to use bank cards. From there, propose appropriate policy implications for each consumer stimulating product for customers to use bank card products and services.

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Nội dung Text: Doctoral thesis summary Business Administration: Factors affecting the intention and decision to use bank cards: research and practice in Viet Nam

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