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Summary of Doctor of Business Administration thesis: Factors at selling point affecting impromptu purchase of ready-to-wear products - Study of young female groups in Hanoi and Ho Chi Minh city

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Summary of Doctor of Business Administration thesis: Factors at selling point affecting impromptu purchase of ready-to-wear products - Study of young female groups in Hanoi and Ho Chi Minh city

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The thesis assesses the impact of some factors at the point of sale on the impromptu behavior of young women in Hanoi and Ho Chi Minh; young people's spontaneous shopping behavior differences; offers a number of measures to help ready-to-wear retailers to promote impromptu buying by consumers.

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Nội dung Text: Summary of Doctor of Business Administration thesis: Factors at selling point affecting impromptu purchase of ready-to-wear products - Study of young female groups in Hanoi and Ho Chi Minh city

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