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Ebook Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation - Part 1
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Part 1 of ebook "Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation" provides readers with contents including: adoption of innovation, balancing internal and external stakeholders in the marketing of innovation; corporate prediction markets for innovation management; innovations in consumer science; customer co-production and service innovation characteristics;...
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