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Ebook Advances in advertising research (Vol. V: Extending the boundaries of advertising): Part 2
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Part 2 of ebook "Advances in advertising research (Vol. V: Extending the boundaries of advertising)" provides readers with contents including: TV advertising and product placement; media multitasking with television news; modeling the impact of context perceptions on the effectiveness of brand placement; cultural, gender, and age issues in advertising; globe cultural dimensions; the advertising literacy of primary school aged children;...
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