Ebook Consumer behaviour and analytics: Part 2 - Andrew Smith

Continued part 1, part 2 of ebook "Consumer behaviour and analytics" provides readers with contents including: Chapter 5 - Elemental features of consumer choice needs, economics, deliberation and impulse; Chapter 6 - Perceptual and communicative features of consumer choice; Chapter 7 - Individual and social features of consumption; Chapter 8 - Knowledge-driven marketing and the modular adaptive dynamic schematic;...