Ebook Driving demand: Transforming B2B marketing to meet the needs of the modern buyer - Part 2

Part 2 of ebook "Driving demand: Transforming B2B marketing to meet the needs of the modern buyer" provides readers with contents including: Chapter 7 - Adapting the lead management process; Chapter 8 - Measuring for success; Chapter 9 - Optimizing data and technology; Chapter 10 - Creating an outcome accountable culture; Chapter 11 - Managing people through change; Chapter 12 - The need for change;...