Ebook Entrepreneurial marketing for SMEs: Part 1

Part 1 of ebook "Entrepreneurial marketing for SMEs" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - The nature of the small and medium-sized enterprise; Chapter 3 - Small business owners and their environment; Chapter 4 - Entrepreneurial cognition and learning; Chapter 5 - Growth strategies within an SME context; Chapter 6 - The role of structured marketing information in SMEs’ decision-making;...