Ebook How to brand nations, cities and destinations: A planning book for place branding
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Ebook "How to brand nations, cities and destinations: A planning book for place branding" is to compile a thorough scientific theoretical framework and suggested procedures, based on practical experience, of how to build a brand for a place; country, city or a tourism destination. In the authors’ opinion, this planning book and the proposed action plan form a unique entity.
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