Ebook Market mediations: Semiotic investigations on consumers, objects and brands – Part 1

Part 1 of ebook "Market mediations: Semiotic investigations on consumers, objects and brands" provides readers with contents including: Chapter 1 - Love and the market, from goods to consumer experience; Chapter 2 - Simplexities, the paradoxes of a luxury brand; Chapter 3 - Oneself as another, the dialectical balance between permanence and rupture;...