Ebook Perspectives on consumer choice: From behavior to action, from action to agency – Part 2

Part 2 of ebook "Perspectives on consumer choice: From behavior to action, from action to agency" provides readers with contents including: Chapter 6 - Intentional psychologies; Chapter 7 - Consumer choice as action; Chapter 8 - Consumer choice as decision - micro­cognitive psychology; Chapter 9 - Consumer choice as decision - macro­cognitive psychology; Chapter 10 - Consumer choice as decision - meso-cognitive psychology; Chapter 11 - Consumer choice as agency;...