Ebook Product strategy and management (Second edition): Part 2

Ebook Product strategy and management (Second edition): Part 2 presents the following content: Chapter 13 commercialization: test marketing and launching the new product; chapter 14 managing growth; chapter 15 managing the mature product; chapter 16 controlling the product line: an overview of the deletion decision; chapter 17 reaching the decision to delete a product; chapter 18 implementing the deletion decision; chapter 19 reprise.