Ebook Strategic marketing management: Planning, implementation and control (Third edition) – Part 2

Part 2 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 11 - The formulation of strategy-3 - strategies for leaders, followers, challengers and nichers; Chapter 12 - The strategic management of the marketing mix; Chapter 13 - Criteria of choice; Chapter 14 - Modelling approaches-1; Chapter 15 - Modelling approaches-2; Chapter 16 - Problems to overcome; Chapter 17 - Management control-1; Chapter 18 - Management control-2;...