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Ebook Tourist destination images and local culture: Using the example of the United Arab Emirates – Part 1
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Part 1 of ebook "Tourist destination images and local culture: Using the example of the United Arab Emirates" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Image and destination brands; Chapter 3 - The United Arab Emirates; Chapter 4 - The image of the United Arab Emirates; Chapter 5 - A cultural perspective; Chapter 6 - Theoretical orientation; Chapter 7 - The empirical research methodology;...
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