Ebook Trendology: Building an advantage through data-driven real-time marketing – Part 2

Part 2 of ebook "Trendology: Building an advantage through data-driven real-time marketing" provides readers with contents including: Chapter 4 - RTM performance for unknown events and daily trends; Chapter 5 - Laying a data-driven foundation for real-time; Chapter 6 - Aiming for real-time success; Chapter 7 - The data-driven RTM process; Chapter 8 - The future of RTM; Chapter 9 - Conclusion;...