Ebook When luxury meets art: Forms of collaboration between luxury brands and the arts – Part 1

Part 1 of ebook "When luxury meets art: Forms of collaboration between luxury brands and the arts" provides readers with contents including: introduction topicality and practical relevance of the research question; explanations on the notion of the luxury brand; explanations on the notion of art; attributes of luxury brand-art collaborations; preliminary methodological remarks; deductive attribute derivation; inductive attribute derivation;...