Ebook When luxury meets art: Forms of collaboration between luxury brands and the arts – Part 2

Part 2 of ebook "When luxury meets art: Forms of collaboration between luxury brands and the arts" provides readers with contents including: typology of luxury brand-art collaborations; preliminary methodological remarks; empirical selection and description of luxury brand-art collaborations; determination of different types of luxury brand-art collaborations; closing remarks; evaluation and limitations of the typological study;...