Ebook Why marketing to women doesn’t work: Using market segmentation to understand consumer needs – Part 1

Part 1 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 1 - Demographic differences between men and women; Chapter 2 - Psychographic and behavioral differences between men and women; Chapter 3 - An Introduction to market segmentation theory and practice; Chapter 4 - Understanding our products; Chapter 5 - Understanding our customers;...