Ebook Why people (don’t) buy: The go and stop signals – Part 2

Part 2 of ebook "Why people (don’t) buy: The go and stop signals" provides readers with contents including: Chapter 7 - Paying for medicines and Tickle Me Elmo, beware of unfairness cues; Chapter 8 - Credit cards and obesity, small changes, big side effects; Chapter 9 - Why paying people to donate blood does not pay, insights for public policy and prosocial behavior; Chapter 10 - Five steps to actionable consumer insights, how to lead and manage the insights process;...