Factors affecting consumer decisions on purchasing organic agricultural products in Hanoi

The study analyses the factors that influence consumer decisions on purchasing organic agricultural products in Hanoi. By synthesizing previous research, the authors establish Ordinal Logistic Regression (OLR) through survey questionnaires for 300 consumers in Hanoi in March 2018. The empirical model shows that there are eight factors, which have significantly positive impacts on the consumer decisions to purchase organic agricultural products.