Consumer decisions

Access to culturally safe and responsive services can be improved by engaging Aboriginal and Torres Strait Islander Health Workers and similar roles in an online community of practice, supporting the integration of cultural and clinical knowledge and self-determination of Aboriginal and Torres Strait Islander consumers in decisions affecting their health.

13p vishanshan 27-06-2024 2 1   Download

Part 1 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 1 - Demographic differences between men and women; Chapter 2 - Psychographic and behavioral differences between men and women; Chapter 3 - An Introduction to market segmentation theory and practice; Chapter 4 - Understanding our products; Chapter 5 - Understanding our customers;...

130p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Wine positioning: A handbook with 30 case studies of wine brands and wine regions in the world" provides readers with contents including: introduction issues, objectives, and method; how to differentiate wine, trends, questions, debates, tools, and decisions; understanding consumer behavior; identity, segmentation, and positioning; when the e-shopper meets the wine industry;...

122p giangmacvien 22-06-2024 1 1   Download

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Perspectives on consumer choice: From behavior to action, from action to agency" provides readers with contents including: Chapter 6 - Intentional psychologies; Chapter 7 - Consumer choice as action; Chapter 8 - Consumer choice as decision - micro­cognitive psychology; Chapter 9 - Consumer choice as decision - macro­cognitive psychology; Chapter 10 - Consumer choice as decision - meso-cognitive psychology; Chapter 11 - Consumer choice as agency;...

175p giangmacvien 22-06-2024 1 1   Download

This study employs the Stimulus-Organism-Response theory in consumer behavior research to investigate the decision-making process of consumers regarding Buy Now, Pay Later (BNPL) services. Data from 348 university student questionnaires were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings highlight the significantly mediating roles of emotion and cognition in shaping trust during the pre-purchase process, ultimately influencing consumers’ intentions to adopt BNPL services.

12p leminhvu111 07-06-2024 1 0   Download

Ebook "Advances in national brand and private label marketing: Third international conference, 2016" presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

159p giangdongdinh 30-05-2024 2 2   Download

Ebook Predicting market success: New ways to measure customer loyalty and engage consumers with your brand has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.

258p vimeyers 29-05-2024 4 2   Download

Lecture "Principles of marketing: Chapter 3 - Consumer behaviors" provides students with content about: Consumer behaviour model; Factors influencing consumer behaviors; Purchase decision making process;... Please refer to the detailed content of the lecture!

8p gaupanda031 20-05-2024 3 1   Download

The main research purpose of this article is to sort out consumer information without specific personal data and use the target company’s neural network risk control decision model which is based on the risk scoring trajectory. We find the main interpretation variables, and then verify the direction and extent of the target’s influence to verify empirical results and help the target company make a correct decision analysis on the credit applicants’ loans.

13p dathienlang1012 03-05-2024 2 0   Download

This study focuses on the Thai market and aims to explore the factors influencing Thai consumers’ purchase intentions towards e-books, providing valuable insights for developing the e-book market in Thailand. Through a questionnaire survey and data analysis, the study investigates the impact of personal factors, perceived usefulness, perceived ease of use, and social factors on consumers’ purchasing decisions.

14p viellison 06-05-2024 1 1   Download

Domestic consumption of nutritional products and food supplements are on the rise. This is due to the fact that consumers have become more affluent and aware of their health. Edible bird’s nest (EBN) is used as a health supplement for medicinal benefits to improve health quality. However, issues such as contamination and counterfeit EBN have caused fluctuation of the product’s price over time and consumers are slowly shunning away from consuming EBN products.

6p longtimenosee10 26-04-2024 1 1   Download

Rapid urbanization that lead to busier lifestyles with longer work hours has increased consumer demand for convenient restaurants. Since Indonesia has a large Muslim population, this research aims to find out the demand for halal certified restaurants by analyzing the influential factors involved in consumer decision to patronize halal certified restaurants based on the Theory of Planned Behavior.

13p longtimenosee10 26-04-2024 2 1   Download

This research includes associative research that connects two or more variables, namely the independent variable (Product, Price, Distribution, Promotion) and the dependent variable (Purchasing Decision).The population in this study were consumers in the Palembang region. The sampling technique is the accidental sampling technique. The number of samples taken 100 respondents. The data needed is primary data while the method of data collection uses the questionnaire method. The analysis technique used is multiple linear regression, f test and t test.

7p longtimenosee10 26-04-2024 2 1   Download

The occurrence of house fires in densely populated areas has a high-risk level. One of city in Indonesia that has high-risk level of this incident is Bandung City. That high-risk incident cause anxiety community, and also cause many house fire insurance product arise. Insurance product is made to protect consumers from risk and guarantee by a premium.

8p longtimenosee07 29-03-2024 7 2   Download

This research discusses the implementation of digital marketing strategies through social media marketing and online sales at the startup business of Chilly Bin products. Nowadays, companies have to market their products and services through digital marketing online without also leaving offline sales. The study enumerates that supply chain management has a significant impact on new business products. Companies that use digital marketing as a promotion strategy either with social media or online sales can increase company revenue or enhance consumer purchasing decisions.

7p longtimenosee06 27-03-2024 4 2   Download

The aim of this study is to explore the role of rural retailers and examine how they influence rural consumer’s purchase behaviour. Also, how rural retailers, as a part of unorganized retailing represents their unique characteristics was investigated. The parameters of retailer’s merchandising, their advantages of social capital, vulnerability and drawbacks stemming from remoteness was re-examined too. This article took a consolidative literature review method where secondary information and data were collected.

9p longtimenosee06 27-03-2024 5 2   Download

The purposes of this study "Marketing intelligence implementation for supply chain management of mix products that affect the purchasing decision on Citra Karisma, Yogyakarta" was to determine the implementation of marketing intelligence to the supply chain management and mix product that had impact on purchasing decisions on Citra Karisma, Yogyakarta. This was a descriptive quantitative research. The population of this research was the prospective consumers of Citra Karisma during 2020 with the sample were 116 respondents.

8p longtimenosee04 06-03-2024 2 0   Download

The purpose of this study is to develop a better understanding of factors affecting online shopping behavior via e-commerce platforms among Vietnamese consumer. The survey was conducted online by 346 consumers in Vietnam to test the proposed conceptual model of online shopping intention using multiple regression analysis.

11p vimarillynhewson 02-01-2024 5 1   Download

Continued part 1, part 2 of ebook "Bank strategy, governance and ratings" provides readers with contents including: the information content of sovereign watchlist and outlook - S&P versus Moody’s; errors in individual risk tolerance; attitudes, personality factors and household debt decisions - a study of consumer credit; the business of clearing cash equities in europe: market dynamics and trends;

175p tuongnhuoclan 27-11-2023 12 5   Download