Ebook Wine positioning: A handbook with 30 case studies of wine brands and wine regions in the world – Part 1

Part 1 of ebook "Wine positioning: A handbook with 30 case studies of wine brands and wine regions in the world" provides readers with contents including: introduction issues, objectives, and method; how to differentiate wine, trends, questions, debates, tools, and decisions; understanding consumer behavior; identity, segmentation, and positioning; when the e-shopper meets the wine industry;...