Consumer behavior

In this study, Partial Least Square – Structural Equation Modeling (PLS-SEM) was used to analyze data from the questionnaire survey of 363 customers who are familiar with live streaming platforms in Vietnam. By using SmartPLS for data empirical evaluation and hypotheses testing, research shows that the social presence of a live streaming platform and scarcity have a positive impact on consumer’s flow states, hence inducing consumers’ impulsive buying behaviors.

20p viling 11-10-2024 3 1   Download

The study highlights a number of incentives that impact product co-production behavior, including: economic, psychological, and social motivations. It was developed from the research framework "Descriptive model of the consumer co-production process" by M. Etgar.

12p vifilm 11-10-2024 3 1   Download

Research on consumer needs for safe foods under the willingness to pay (WTP) approach based on consumer behavior has been performed widely and has contributed greatly to the development of safe foods, assisted enterprises’ decision-making processes in improving agricultural and food products, and provided orientation to policymakers in improving public health as well as in fostering sustainable economic growth.

15p vibecca 01-10-2024 3 1   Download

The Siraha district of Nepal experiences surplus mango production during the season that ends up being wasted or sold at throw-away prices due to imperfect marketing. Thus, this survey research was conducted to investigate the market channels of mango, post-harvest mechanisms, constraints, marketing margins, market shares, consumer purchasing behaviors, and patterns of purchasing in Siraha.

19p vibecca 01-10-2024 3 1   Download

This study was conducted right in the social distancing period in Danang City, from August 20th to September 15th, 2020. By developing a conceptual framework integrating predicting intentions models TAM, TRA, TPB with VAB model (Homer and Kahle, 1988), and theory of Perceived Risk, this study recognizes an ongoing trend in online food purchasing of Vietnam consumers during- and post-Covid 19. The findings show that there was a significant change in online food purchasing behaviors since the social distancing period.

18p toduongg 24-08-2024 3 1   Download

Digital platforms must give a better user experience in order to retain clients. In this article, the author explores the RACE digital marketing framework, the ACT approach, and case studies on the success of conversion rate optimization (CRO) from several firms in the past. In particular, the author will provide firms that adapt their tactics in conditions of conversion rate optimization (CRO) to the new normal with a wealth of relevant information to assist many businesses in overcoming the terrible pandemic.

16p toduongg 24-08-2024 3 0   Download

The model of this research was based on the moderated mediation model of the prior research “Understanding the relationship between online self-image expression and purchase intention in SNS games: A moderated mediation investigation” (Hao Chen & Haitao Chen, 2020). Nevertheless, several variables of the model in this paper have been modified in order to be consistent with the recent study. To test this model, quantitative research and qualitative research were carried out.

14p toduongg 24-08-2024 4 1   Download

The paper outlines the research results on (i) standard form contracts in general and standard form contract in the financial and banking sectors in particular which takes into account behavioral economics factors of consumer psychology; (ii) Vietnamese law on controlling standard form contracts in the financial and banking sectors and some shortcomings; (iii) examples in detail of some actual inappropriate terms used in standard form contracts of several large banks and financial companies in Vietnam; (iv) actual implementation of control mechanisms at authorized state agencies and (v) sug...

16p toduongg 24-08-2024 4 0   Download

This study aims to validate a measurement scale for tourists’ social media engagement behaviors with tourism destinations. This study adapted the Consumer’s Online Brand-Related Activities framework, which classifying consumer engagement behaviors into consumption, contribution, and creation. The final scale was validated based on exploratory factor analysis and confirmatory factor analysis, satisfying the requirement of convergent and discriminant validity.

10p toduongg 24-08-2024 2 1   Download

This study aims to investigate factors affecting purchase intention towards beverages with environmentally friendly packaging. Data were collected using a survey with 155 consumers in Hue city, Vietnam. The findings reveal that various factors play a significant role in shaping purchase intention towards beverages with environmentally friendly packaging. These factors include environmental consciousness, perceived selfimage, perceived behavioral control, and attitude towards purchasing behavior.

18p toduongg 24-08-2024 2 2   Download

The research aims to explore which factors will influence consumers’ intention to adopt e-wallet and the extent to which those will impact consumers’ behavior, then suggest some recommendations for improving e-wallet payment in Vinh Long province. In the current fierce competition, such information will be definitely valuable and useful for e-wallet service providers who are making every effort to expand the market and increase the number of e-wallet subscribers.

122p nkn8a8 19-07-2023 22 14   Download

This thesis explores the problem of wasteful fashion consumption in light of the current need for individuals to develop a sustainable way of living. The Agenda 21 report from the Rio Earth Summit (1992) determined that sustainable consumption is an issue to be addressed in terms of resource conservation, waste reduction and a reduction of production pollutants. To date, in Australia, there are no policies or strategies in place to reduce wasteful consumption from the consumer’s perspective and it is this research and policy deficit that this thesis research addresses.

127p runthenight07 01-03-2023 14 3   Download

This dissertation addresses calls from both tourism and marketing researchers for a holistic framework and comprehensive examination of the role that the country cue plays in consumer behavior (Josiassen and Harzing 2008; Maheswaran et al. 2013). It provides much needed advancement to both the tourism and marketing research discipline by conceptualizing and empirically examining various pathways through which the country cue manifests in tourists’ and consumers’ behavior.

179p runthenight04 02-02-2023 9 3   Download

This thesis bridges a gap in extant research by examining key factors that play a role in behavioral grocery shopping routines following minor and major disruptions. The present research involves two interrelated investigations incorporating mixed methodologies (Cresswell, 2003). The primary research objectives of the present thesis are: To model how consumer routines are established and maintained over time (i.e., model of routinization); and to investigate the impact of no, minor, and major disruptions on routinized grocery shopping behavior.

310p runthenight04 02-02-2023 8 3   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 28 4   Download

The objective of this study was to determine the factors influencing the decision to chose supermarket channels when buying fruits and vegetables from consumers in Nha Trang city. Based on qualitative and quantitative research methods, this research proposes a model consisting of eight factors.

14p viuchinaga2711 21-10-2021 14 3   Download

The thesis assesses the impact of some factors at the point of sale on the impromptu behavior of young women in Hanoi and Ho Chi Minh; young people's spontaneous shopping behavior differences; offers a number of measures to help ready-to-wear retailers to promote impromptu buying by consumers.

15p mmlemmlem_124 22-12-2020 25 1   Download

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 33 4   Download

This study theoretically developed and tested factors that affect green food consumption intention and behavior of consumers in Hanoi, namely Attitude towards the environment, Attitude towards green food consumption, Subjective norm of green consumption, Perceived consumer effectiveness and belief.

12p tamynhan6 14-09-2020 34 3   Download

This study is based on theoretical arguments, empirical studies, and qualitative research to develop scale of measurement for the construct of trust. Moreover, many studies have only stopped at measuring initial or ongoing trust, but few studies measured both stages to see the impact of trust and perceived risk on buying behavior. The findings in prior research are varied in term of the relationship among perceived risk, trust and buying behavior in the context of online shopping.

29p trinhthamhodang7 27-08-2020 35 3   Download