Consumer behavior

Tầm quan trọng của việc nghiên cứu hành vi mua của người tiêu dùng(Importance of Consumer Behavior). Các nhân tố ảnh hưởng tới quá trình mua sắm của người tiêu dùng cá nhân (Influences to Consumer Buying) .Quá trình ra quyết định mua của người tiêu dùng cá nhân (Buying Decision-Making Process)

32p 123tien0o0 30-10-2013 107 9   Download

Lecture "Marketing management - Chapter 5: Analyzing consumer markets and consumer behavior" presentation of content: What is a market, consumer buying behavior, many factors influences buying, fast facts about american culture,....And other contents.

49p bautroibinhyen11 03-01-2017 81 6   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 28 4   Download

The research aims to explore which factors will influence consumers’ intention to adopt e-wallet and the extent to which those will impact consumers’ behavior, then suggest some recommendations for improving e-wallet payment in Vinh Long province. In the current fierce competition, such information will be definitely valuable and useful for e-wallet service providers who are making every effort to expand the market and increase the number of e-wallet subscribers.

122p nkn8a8 19-07-2023 22 14   Download

This thesis explores the problem of wasteful fashion consumption in light of the current need for individuals to develop a sustainable way of living. The Agenda 21 report from the Rio Earth Summit (1992) determined that sustainable consumption is an issue to be addressed in terms of resource conservation, waste reduction and a reduction of production pollutants. To date, in Australia, there are no policies or strategies in place to reduce wasteful consumption from the consumer’s perspective and it is this research and policy deficit that this thesis research addresses.

127p runthenight07 01-03-2023 14 3   Download

This dissertation addresses calls from both tourism and marketing researchers for a holistic framework and comprehensive examination of the role that the country cue plays in consumer behavior (Josiassen and Harzing 2008; Maheswaran et al. 2013). It provides much needed advancement to both the tourism and marketing research discipline by conceptualizing and empirically examining various pathways through which the country cue manifests in tourists’ and consumers’ behavior.

179p runthenight04 02-02-2023 10 3   Download

This thesis bridges a gap in extant research by examining key factors that play a role in behavioral grocery shopping routines following minor and major disruptions. The present research involves two interrelated investigations incorporating mixed methodologies (Cresswell, 2003). The primary research objectives of the present thesis are: To model how consumer routines are established and maintained over time (i.e., model of routinization); and to investigate the impact of no, minor, and major disruptions on routinized grocery shopping behavior.

310p runthenight04 02-02-2023 9 3   Download

The thesis assesses the impact of some factors at the point of sale on the impromptu behavior of young women in Hanoi and Ho Chi Minh; young people's spontaneous shopping behavior differences; offers a number of measures to help ready-to-wear retailers to promote impromptu buying by consumers.

15p mmlemmlem_124 22-12-2020 27 1   Download

This study is based on theoretical arguments, empirical studies, and qualitative research to develop scale of measurement for the construct of trust. Moreover, many studies have only stopped at measuring initial or ongoing trust, but few studies measured both stages to see the impact of trust and perceived risk on buying behavior. The findings in prior research are varied in term of the relationship among perceived risk, trust and buying behavior in the context of online shopping.

29p trinhthamhodang7 27-08-2020 36 3   Download

This study fill the gaps in exploring individual differences to predict consumer behaviors in mobile commerce context (Ovčjak et al., 2015, Sanakulov and Karjaluoto, 2015, Zhang et al., 2012). Particularly, the relative role of CFC-Immediate and CFC-Future in relation with perceived risk and perceived security, to predict consumer continuance intention to use mobile commerce is investigated in the current study.

20p cothumenhmong6 17-07-2020 23 3   Download

This paper is an attempt to understand and study the post purchase behavior of Hyundai car owners of Aizawl, Mizoram. 170 Hyundai car owners were studied through questionnaire.

7p guineverehuynh 17-06-2020 27 4   Download

Changing market dynamics has led to Consumerization of Indian Automobile Industry posing innumerable challenges for the car manufacturers. The demand in the industry today is not just for a car as a product but a bundled “experience package.”

11p guineverehuynh 21-06-2020 44 4   Download

Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

5p guineverehuynh 22-06-2020 37 0   Download

The purpose of the study was to test the extent of change of behavior over the period to plan effective strategies.

7p guineverehuynh 22-06-2020 10 1   Download

The purpose of this study is to identify the main factors influencing consumer’s behavior while travelling to Ukraine. The object of the study was the sample of people who are consumers of touristic services in Ukraine.

11p christabelhuynh 04-06-2020 31 2   Download

In this study, opinions of logistics customers were gathered through survey questionnaires. All the responses were analyzed through structural equation modeling technique.

12p tocectocec 24-05-2020 15 0   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 41 6   Download

Bài giảng Chương 4: Analyzing Consumer Markets and Buyer Behavior (Tìm hiểu người tiêu dùng và phân tích hành vi của người mua) giới thiệu tới các bạn về nghiên cứu hành vi người mua, các yếu tố tác động đến hành vi người mua.

17p maiyeumaiyeu20 16-11-2016 98 5   Download

Objectives of chapter 7: Understand the nature of the business market and how it differs from the consumer market, learn how institutions and government agencies buy, identify the different buying situations faced by organizational buyers,... Inviting you to refer.

17p namthangtinhlang_00 28-10-2015 97 6   Download

Thesis 'You are what you wear: The examination of fashion leadership and general leadership among african american and caucasian" provided for to the read contents: Additional Variables contributing to consumer behavior, letter from Texas southern university, modifications for final instrument, fashion and general leadership personality characteristics,... Invite you to consult the detailed content

97p tsmttc_008 05-09-2015 42 8   Download