Factors affecting night-time economic development in the South Central provinces of Vietnam

The study’s objective is to analyze factors affecting the development of the night-time economy in the South Central provinces of Vietnam. The study conducted Cronbach’s Alpha testing, EFA, and regression analysis based on data collected from 435 valid survey forms (representatives of local management agencies, representatives of businesses/households, and local people). Research results show that seven factors, including policy mechanism, infrastructure, human resources, product and service diversity, linkage and cooperation between localities, communication and promotion strategy, and awareness, positively impact the development of the NTE in the South Central provinces of Vietnam.