intTypePromotion=1
zunia.vn Tuyển sinh 2024 dành cho Gen-Z zunia.vn zunia.vn
ADSENSE

Influence of merchandising and pricing strategies on consumer buying behaviour – a cross -sectional study of hypermarkets in Bangalore city

Chia sẻ: Huỳnh Ngọc Toàn | Ngày: | Loại File: PDF | Số trang:10

34
lượt xem
5
download
 
  Download Vui lòng tải xuống để xem tài liệu đầy đủ

This paper, attempts to study empirically the extent to which merchandising and pricing strategies formulated, affect the consumer purchase decisions. A Survey of 366 valid data was examined using PLS-SEM (Partial Least Squares Structural Equating Modelling).

Chủ đề:
Lưu

Nội dung Text: Influence of merchandising and pricing strategies on consumer buying behaviour – a cross -sectional study of hypermarkets in Bangalore city

ADSENSE

CÓ THỂ BẠN MUỐN DOWNLOAD

 

Đồng bộ tài khoản
2=>2