Intention to switch from traditional banking to digital banking by individual customers in Vietnam

The object of this article is to evaluate the factors affecting the behavioural intention to change from using traditional banking to digital banking services of Vietnamese individual customers. The author utilised Cronbach’s Alpha test, Confirmatory Factor Analysis (CFA) and Structure equation model (SEM) to analyse the survey data collected from 319 respondents who are only using traditional banking services or simultaneously using traditional banking services with digital banking services.