International Business - Chapter 4: The Role of Culture

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"International Business - Chapter 4: The Role of Culture" discuss the primary characteristics of culture, describe the various elements of culture and provide examples of how they influence international business, identify the means by which members of a culture communicate with each other.

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Nội dung Text: International Business - Chapter 4: The Role of Culture

Chapter 4: The Role of Culture International Business, 4th Edition Griffin & Pustay 4-1 ©2004 Prentice Hall
Chapter Objectives_1  Discuss the primary characteristics of culture  Describe the various elements of culture and provide examples of how they influence international business  Identify the means by which members of a culture communicate with each other 4-2 ©2004 Prentice Hall
Chapter Objectives_2  Discuss how religious and other values affect the domestic environments in which international businesses operate  Describe the major cultural clusters and their usefulness for international managers  Explain Hofstede’s primary findings about differences in cultural values  Explain how ethical conflicts may arise 4-3 ©2004 Prentice Hall
Culture Values Behaviors Beliefs Culture Attitudes Customs 4-4 ©2004 Prentice Hall
Characteristics of Culture  Learned behavior  Interrelated elements  Adaptive  Shared 4-5 ©2004 Prentice Hall
Figure 4.1 Elements of Culture Language Social Structure Communication Culture Values/ Attitudes Religion 4-6 ©2004 Prentice Hall
Social Structure  Individuals, families, and groups – Importance of family – Definition of family – Importance of individual relative to the group  Social stratification – categorization based on birth, occupation, educational achievements  Social mobility – ability to move from one stratum of society to another 4-7 ©2004 Prentice Hall
Language  3000+ different languages worldwide  10,000+ different dialects  Primary delineator of cultural groups  Lingua Franca – English is the common language of international business 4-8 ©2004 Prentice Hall
Map 4.1 World Languages 4-9 ©2004 Prentice Hall
Map 4.2 Africa’s Colonial Heritage 4-10 ©2004 Prentice Hall
Translation Disasters  KFC’s Finger Lickin’ Good – Eat your fingers off (China)  Pillsbury’s Jolly Green Giant – Intimidating green ogre (Saudia Arabia) 4-11 ©2004 Prentice Hall
Yes and No Across Cultures  Latin America – meaning of “manana”  Japan – meaning of “yes” versus “yes, I understand” 4-12 ©2004 Prentice Hall
Caterpillar has developed its own simplified language instruction program –Caterpillar Fundamental English 4-13 ©2004 Prentice Hall
Table 4.1 Forms of Nonverbal Communication_1  Hand gestures  Touching  Facial expression  Eye contact  Posture and stance  Architecture/  Clothing/ hair style Interior design  Walking behavior  Artifacts and non-  verbal symbols Interpersonal distance  Graphic symbols 4-14 ©2004 Prentice Hall
Table 4.1 Forms of Nonverbal Communication_2  Art and rhetorical  Taste, symbolism of forms food, oral gratification  Smell  Cosmetics  Speech rate, pitch,  Sound signals inflection, volume  Time symbolism  Color symbolism  Timing and pauses  Synchronization of  Silence speech and movement 4-15 ©2004 Prentice Hall
Religion  Christianity – Catholicism 72% of the – Protestant world adheres to one of – Eastern Orthodox these four  Islam religions!  Hinduism  Buddhism 4-16 ©2004 Prentice Hall
Map 4.3 Major World Religions 4-17 ©2004 Prentice Hall
Two million Muslims annually descend on the Grand Mosque in Mecca, Saudia Arabia as part of the Haij 4-18 ©2004 Prentice Hall
Values and Attitudes  Values: accepted principles and standards  Attitudes: actions, feelings, and thoughts that result from values – Time – Age – Education – Status 4-19 ©2004 Prentice Hall
Theories of Culture  Hall’s Low-Context, High-Context Approach  Cultural Cluster Approach  Hofstede’s Five Dimensions 4-20 ©2004 Prentice Hall