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International Business - Chapter 4: The Role of Culture

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International Business - Chapter 4: The Role of Culture

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"International Business - Chapter 4: The Role of Culture" discuss the primary characteristics of culture, describe the various elements of culture and provide examples of how they influence international business, identify the means by which members of a culture communicate with each other.

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Nội dung Text: International Business - Chapter 4: The Role of Culture

  1. Chapter 4: The Role of Culture International Business, 4th Edition Griffin & Pustay 4-1 ©2004 Prentice Hall
  2. Chapter Objectives_1  Discuss the primary characteristics of culture  Describe the various elements of culture and provide examples of how they influence international business  Identify the means by which members of a culture communicate with each other 4-2 ©2004 Prentice Hall
  3. Chapter Objectives_2  Discuss how religious and other values affect the domestic environments in which international businesses operate  Describe the major cultural clusters and their usefulness for international managers  Explain Hofstede’s primary findings about differences in cultural values  Explain how ethical conflicts may arise 4-3 ©2004 Prentice Hall
  4. Culture Values Behaviors Beliefs Culture Attitudes Customs 4-4 ©2004 Prentice Hall
  5. Characteristics of Culture  Learned behavior  Interrelated elements  Adaptive  Shared 4-5 ©2004 Prentice Hall
  6. Figure 4.1 Elements of Culture Language Social Structure Communication Culture Values/ Attitudes Religion 4-6 ©2004 Prentice Hall
  7. Social Structure  Individuals, families, and groups – Importance of family – Definition of family – Importance of individual relative to the group  Social stratification – categorization based on birth, occupation, educational achievements  Social mobility – ability to move from one stratum of society to another 4-7 ©2004 Prentice Hall
  8. Language  3000+ different languages worldwide  10,000+ different dialects  Primary delineator of cultural groups  Lingua Franca – English is the common language of international business 4-8 ©2004 Prentice Hall
  9. Map 4.1 World Languages 4-9 ©2004 Prentice Hall
  10. Map 4.2 Africa’s Colonial Heritage 4-10 ©2004 Prentice Hall
  11. Translation Disasters  KFC’s Finger Lickin’ Good – Eat your fingers off (China)  Pillsbury’s Jolly Green Giant – Intimidating green ogre (Saudia Arabia) 4-11 ©2004 Prentice Hall
  12. Yes and No Across Cultures  Latin America – meaning of “manana”  Japan – meaning of “yes” versus “yes, I understand” 4-12 ©2004 Prentice Hall
  13. Caterpillar has developed its own simplified language instruction program –Caterpillar Fundamental English 4-13 ©2004 Prentice Hall
  14. Table 4.1 Forms of Nonverbal Communication_1  Hand gestures  Touching  Facial expression  Eye contact  Posture and stance  Architecture/  Clothing/ hair style Interior design  Walking behavior  Artifacts and non-  verbal symbols Interpersonal distance  Graphic symbols 4-14 ©2004 Prentice Hall
  15. Table 4.1 Forms of Nonverbal Communication_2  Art and rhetorical  Taste, symbolism of forms food, oral gratification  Smell  Cosmetics  Speech rate, pitch,  Sound signals inflection, volume  Time symbolism  Color symbolism  Timing and pauses  Synchronization of  Silence speech and movement 4-15 ©2004 Prentice Hall
  16. Religion  Christianity – Catholicism 72% of the – Protestant world adheres to one of – Eastern Orthodox these four  Islam religions!  Hinduism  Buddhism 4-16 ©2004 Prentice Hall
  17. Map 4.3 Major World Religions 4-17 ©2004 Prentice Hall
  18. Two million Muslims annually descend on the Grand Mosque in Mecca, Saudia Arabia as part of the Haij 4-18 ©2004 Prentice Hall
  19. Values and Attitudes  Values: accepted principles and standards  Attitudes: actions, feelings, and thoughts that result from values – Time – Age – Education – Status 4-19 ©2004 Prentice Hall
  20. Theories of Culture  Hall’s Low-Context, High-Context Approach  Cultural Cluster Approach  Hofstede’s Five Dimensions 4-20 ©2004 Prentice Hall

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